Pittsburgh’s fashion and streetwear culture is growing! This growth is exciting for new brands and artists like Illegal Apparel. Opening a store in our hometown has always been our goal, and the time has come to make our mark. Establishing a location gives the Illegal Family an opportunity to meet face to face. Hanging out with the Family is something that means a lot to us because we wouldn’t be here without it.
Last summer the seed was planted, and the idea of hosting a pop up shop became a reality. We began the hunt for the perfect location by researching vacant spaces in the city of Pittsburgh. With so many options, we had to narrow our search. Diligent research brought us to the South Side for its infectious energy and legendary nightlife. Within a month, we had multiple prospects up and down East Carson Street.
The first location that caught our eye was a 1,500 sq. ft. storefront on 11th St. Renovations were underway, but we could see great potential through the torn down walls and dismantled interior. Bars like Scenario, Jack’s, and a few others were just blocks away and the foot traffic seemed sustainable. We were a day away from signing the lease when we found out that construction errors would push the lease back a whole month. The unexpected setback shocked us, but with the Illegal Family behind us we focused on finding an even better space. Our vision couldn’t be hindered.
Within a day we managed to land another space about 10 blocks down. It was perfect. With the South Side Works only a few blocks away, the famous Double-Wide Grill next door, and high end bars and delectable restaurants flooding the area we knew it would be a space that the Illegal Family would love. There are endless opportunities for a good time, and we want to add to the excitement by hosting the best pop up shop Pittsburgh has seen.
The lease was generated and signed by both parties within a few days. It was official! Illegal Apparel will hold its first pop-up shop at 2333 E. Carson Street. Our grand opening will be held on June 8th at 11 am. We will be open seven days a week through June and into the core of summer. New product will hit the shelves and contests will be held every week, special guests will be stopping in to meet the family, and plenty of other fun activities are in the works.
Mark your calendars for June 8th! The first 50 family members in line will receive 20% off of their first instore purchase, and the first 100 in line will be entered in a raffle for a full Illegal Apparel kit (head to toe). Be one of the first 10 people in line for a lit surprise. We cannot wait to see the Illegal Family all summer long.
Get ready for an unforgettable experience! Cheers to a summer for the fam!